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White Diamond Jewellery







There are pure diamond jewellery items ranging from parleys to heavy necklace designed by Priyanka Modi. They all come between Rs.50,000 and 12 lakh. More than three centuries old Thewa work fused with gold, Hyderabad pearl jewellery and more at Hall No.9 Pragati Maidan, New Delhi, is on display. This Jewels-2003 exhibition is "affordable, light jewellery and white gold," as Syed Zakir Ahmed, Managing Director Zaki Trade Fairs and Exhibitions Private Limited who has organised the show, puts it.

Tina Chattwal, Femina Miss India 2002 and Asia Pacific was there to inaugurate it this past week.Boasting of 24 participants from Hyderabad, Jaipur, Mumbai, Kolkata and New Delhi with more than "30,000 designs", the exhibition also has kundan, precious and semi-precious stones apart from pure gold and diamond.

Even before the exhibition had been inaugurated, one saw women flocking in. At Arham Jewellery one came across a blend of Kundan and gold with real ruby. This time, they have come out with jewelleries of unusual pastel shades of blue and green in meenakeri in pearl. Priced Rs.10,000 upwards.

"After `Devdas' kundan has picked up very fast. Hence, we had to create more designs in kundan with silver jewellery that the film shows," said a representative at Chaudhary Jewellers. Here jewels cost between Rs.800 and 15,000.

But the stalls had more of diamond jewellery followed by pearls. South Sea Pearls from Myanmar, also attracted crowd. "In the last four years diamond buying has picked up around 50 per cent in the domestic market. Not only because of the change in mentality of the buyer but also for investment. He knows that even if he buys a solitaire, he will get an appreciation of two-and-a-half to four per cent per annum," said Sidharth Patel of Shree Gems and Jewellery, Mumbai. Hitesh from Orna Jewellery also echoed the opinion. "People are now more aware about diamond and they buy it as investment though buyers in Mumbai go for quality and they don't care for money while buyers in Delhi compromise with quality. They go for big size jewellery and prefer low rates."

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